Reality Check

Billionare By Travie McCoy ft. Bruno Mars [Official Video]

· Where does this product come from? Who created it? Who owns it?

This song is produced by Travie McCoy ft. Bruno Mars. They created it, and they also own it as well.

· How is this product distributed, shown or sold to the public? Who profits?

This song is distributed through the radio, television and online. It is sold online such as the iTunes store, and stores where you can actually walk into, such as hmv or any other CD store.
The stores selling the song will profit, as well as the composers of the song and the different sponsors contributing to the song.

· Who is the audience/projected consumer? What is the purpose of the product?

The audience/projected consumer are teenagers and young adults who are dreaming about becoming a billionaire and what they would do if they do become one.

The purpose of the product is to entertain listeners who enjoy music.

· What is the purpose of this product? Entertainment? Information? Persuasion?
· Who is the intended (target) audience? How and why might this product appeal to its intended audience?

· How does this product appeal to you? What things do you like and dislike?
I love this song a lot because of its lyrics that you can easily relate to, and the catchy rhythm that you can play on the guitar by yourself. Although the song was perfect, I disliked the video at some points because I wish they could have made it so it was more connected to the lyrics because it was more like a video showing Travie McCoy and Bruno Mars singing the song together around a campfire at the end with random people singing along to it.

· What does this product appear to be saying on a surface level?

This song appears to be saying that there are many ways of spending your bottomless money when you become a billionare - ways that only profits yourself and some ways that profits the people who actually needs the money.

· What are the values and ideology behind this product?
The values and ideology behind this product are the different ways of using your money when you become a billionare - such as giving food to the hungry ones, etc. This value/ideology is easy to translate into your own values because the ways that they mention of using money are not all the "stereotypical" ways such as donating them, buying food for the hungry ones, etc. They also mention of buying (or rather called 'wasting') money by buying a Mercedes and giving it away to a random lady that you see on the street.

· Does the text present the beliefs of one particular group?

· What stereotypes, if any, are presented? To what effect? Do you share these beliefs?

· What medium was used?

· What techniques are used to reach and hold the audience?

In order to reach and hold the audience, scenes and clips of what people could actually do when they become a billionare is shown, such as giving away a Mercedes to a random lady in the street (which was also mentioned in the lyrics for the rap).

· How was the product made? What production techniques were used?
The song was made by Travie McCoy and Bruno Mars composing the song together and the sponsors/companies working with them to make the music video and release it.
Recording, filming, and advertising techniques were used very effectively which ended up in many people's iPods and radio channels.